Top 5 Beauty Retail Apps Performance in Ireland: Q1 2022

During the first quarter of 2022, the top five beauty retail apps in Ireland showcased varied performance trends across downloads and active users. The data, sourced from Sensor Tower, highlights the activity of Boots Ireland, LOOKFANTASTIC: Beauty & Makeup, BEAUTY BAY, The Perfume Shop – TPS App, and Rituals Home & Body Cosmetics.

Boots Ireland experienced fluctuating weekly downloads, starting with 2.6K in the last week of December 2021 and ending with 2.1K in the last week of March 2022. The app's active users showed a slight increase from 53.5K to 54.3K over the quarter.

In contrast, LOOKFANTASTIC: Beauty & Makeup saw a downward trend in weekly downloads, beginning at 3.5K and dropping to 794 by the end of March. Active users also declined, starting at 12.5K and ending at 7.5K.

BEAUTY BAY had relatively stable weekly downloads, hovering around 300 to 400 per week, with a slight increase to 340 at the end of March. The app's active users decreased from 4.4K to 3.6K throughout the quarter.

The Perfume Shop – TPS App experienced a gradual increase in weekly downloads, starting at 160 and reaching 405 by the end of March. Active users also showed a positive trend, rising from 933 to 1.2K over the quarter.

Lastly, Rituals Home & Body Cosmetics maintained a consistent download rate, with weekly downloads ranging between 150 and 250. Active users remained stable, fluctuating slightly around 900 to 940.

For more detailed insights and data, visit Sensor Tower.